It’s no secret that the right retail store design can increase sales, but many businesses overlook these 8 essential elements of retail store design when planning their interior layout and decor. By incorporating some or all of these retail store design ideas into your existing retail space, you’ll instantly experience an improvement in sales figures and customer engagement. Before we get started with our 8 retail store design ideas to immediately increase sales, let’s take a look at how important it is to have the right store layout in the first place!
1) White Space is Good
Oftentimes, one of the most overlooked components of your retail store is the design. If you’re looking for ways to immediately increase sales then take a look at these retail store design ideas.
Maximize Shelving Space: Especially if you sell clothing or accessories, making use of every inch of shelving space will help consumers feel like they have options and can’t help but spend more time browsing and shopping in your store. You should also make sure the shelves are sturdy enough to support any heavy items you may be selling like clothing or small knickknacks.
2) Minimize Inventory
When it comes to your retail store design, the less you carry, the more inventory you’ll need. This makes sense when you think about how much space is going to be taken up by a given product. As your inventory grows, so will the size of your store; that means more rent and upkeep costs. If you’re able to curate an attractive inventory list with only a few pieces of product on hand, people will be impressed by your personal attention, and you’ll attract new buyers because there’s more room for them! The key here is to make sure what you do have in stock is easy to spot. If a customer can’t find what they want quickly, they might leave without buying anything – or buy something else while they’re in the store just to get out of there. It’s best to use large floor signage and prominent displays that showcase what you have available on hand at all times. This should help increase retail sales for your business!
3) Remove Clutter
Retail store design can have a huge impact on sales. By arranging goods in a way that moves the shopper, you create an experience that people will be more likely to buy into. Below are 8 retail store design ideas that can immediately increase your sales.
To successfully utilize retail store design for increasing sales you must understand human behavior and how the eyes and brain function, as well as take care of functionalities such as accessibility, signage, and organization.
4) Interesting Displays with Items Customers Actually Want
Next time you go into a store, pay attention to the displays. What are the items that customers want? What about items that customers need? Perhaps you’re walking through Target and decide it’s time for a new pair of jeans. So why not take a look at what they have on display and try them on before you commit your hard-earned money (not to mention valuable real estate in your closet) to something that doesn’t fit? Retailers typically want their consumers happy with their purchase, so be sure when looking for things on the shelves to take notice of the displays: what are they advertising? This will give you an idea of what’s really popular in stores and help steer you towards things shoppers actually want.
5) Consistent Branding Throughout the Store
The first thing shoppers do when they walk into a store is looking around and see the brands they know. You need to have the same color scheme, signage, logo design, and fonts on all of your products so that a customer can find you easily and immediately recognize your store. This is also why it’s important that you understand your customers and what they expect before designing a new retail space; it will be easier for them to identify with you because of your branding efforts.
6) Cleanliness Counts
Most of the retail store design ideas in this blog are focused on customer interactions and how your store can provide a unique and immersive customer experience. That is all well and good, but don’t forget that cleanliness counts, too! You should be cleaning the store every day and stocking shelves as soon as they run low. This will help boost sales while also providing your customers with a positive shopping experience. As we talked about earlier, making sure you have enough staff at the right times is another important retail store design idea to increase sales.
7) Create an Aesthetically Pleasing Environment
The environment in retail stores has a significant impact on the overall customer experience. When setting up your store, follow these design tips: 1) keep colors monochromatic or similar; 2) avoid clashing colors and sharp lines; 3) use fabrics that make shoppers feel comfortable and relaxed; 4) provide visuals for all eye levels so customers can find what they’re looking for more easily. 5) Consider using brighter lighting during daytime hours. 6) Offer ample seating options for customers who want to browse before purchasing items from your store. 7) Use signage that is noticeable but not intrusive. 8) Offer personalized shopping services such as gift wrapping, engraving, and monogramming.
8) Use Clear Pricing Labels to Encourage Purchases
The quickest and easiest way to increase sales in your retail store? Labeling your products with clear pricing. What’s more, Clear Pricing Labels are easy and inexpensive to install at any time. They’re also eye-catching, so they’ll help customers make decisions faster when they see what a product costs before going on a hunt for the price tag. You can’t go wrong with these 8 Retail Store Design Ideas!