Retail lighting may seem like an afterthought when you’re designing the layout of your store, but it shouldn’t be! Your lighting choices affect the way customers see your merchandise and interact with the layout of your store, so it’s important to select lighting that fits well with both the look and function of your store. Here’s how to select and design retail lighting in 5 simple steps!
Why should I care about lighting?
Studies have shown that proper retail lighting can lead to increased sales, so it’s worth spending time and money on this particular component of your store. LED lights are an increasingly popular choice because they’re long-lasting, can be used with either incandescent or fluorescent lightbulbs, and come in a wide range of colors, intensities, and brightness levels. If you want your customers to feel relaxed when they walk into your store, use warm bulbs on dimmer switches at the front door.
How can retail lighting design affect me?
Good retail lighting makes customers feel safe, secure, and more likely to purchase items. Great lighting can even make uninteresting objects seem beautiful. Choosing what light fixtures you’ll need is a big decision that can help you guide your store’s design. In this blog post, we’ll take a look at how to select and design great lighting using five steps.
What factors do I need to consider when designing my store’s interior?
The goal of your store’s interior design is to balance an attractive environment with functionality. While there are a number of important factors to consider, lighting plays a significant role in defining your store’s space and setting the mood for customers. The first step in designing your retail lighting scheme is deciding on your desired effect, which should largely depend on the types of products you offer as well as the ambiance you wish to create.
Which equipment is best for your store design?
Task lighting is a crucial component of any retail design. For example, if you plan to have additional products in your store that require customers to see details or specific qualities (jewelry, watches, linens), you’ll need task lighting that’s pointed directly at these products. Task lighting is designed to provide focused light on a single object or task.
Who can help with my lighting project?
If you’re struggling with how to select lighting fixtures, or have no idea where to begin in designing your store’s lighting scheme, there are plenty of ways you can get help. If you’re still new at this kind of thing, it might be a good idea to work with an interior designer or architect on your design. If you already know what kind of fixtures you want but need help determining how many of each type, ask a lighting expert from a retailer what kinds they recommend.
LED lights are an increasingly popular choice because they’re long-lasting, can be used with either incandescent or fluorescent lightbulbs, and come in a wide range of colors, intensities, and brightness levels. If you want your customers to feel relaxed when they walk into your store, use warm bulbs on dimmer switches at the front door.