7 Steps to Create Facebook Ads That Generate Real Estate Leads
When it comes to getting leads and clients, Facebook ads have been all the rage lately. As real estate professionals, we know how powerful Facebook ads can be in generating leads, which is why we’ve put together this step-by-step guide on creating Facebook ads that generate real estate leads. This detailed guide will help you understand the seven steps to create Facebook ads that generate real estate leads and give examples of these ad types that you can use as templates for your own ad creation process. To get started, check out our comprehensive list of materials below.
1) Identify your target market
The key is starting with an appealing and compelling ad that specifically targets your audience. In this example, the ad’s main intention is to find people interested in finding out more information on how they can buy a home.
2) Define your goals for this ad campaign
Find highly qualified leads who are eager and ready to buy or sell a home. Place an ad on Facebook with the intent of raising awareness of your services while capturing valuable information. Achieve these goals through 7 steps.
- Define Your Goals
- Determine Your Target Audience
- Select a Creative Approach
- Develop a Compelling Headline
- Write an Effective Copy for Facebook Ad
3) Do keyword research
If you’re not in the real estate industry, think of keywords as specific words and phrases people might be using when searching for a house. Look at what your competitors are advertising, and come up with some niche ideas for what type of property or service you might offer. Keywords are important because they can help you stand out from your competition when users see your ad on their newsfeeds.
4) Choose the right image
To help you out with your next social media marketing campaign, we’ve put together this quick and easy guide. Keep scrolling below the graphic to find step-by-step instructions on how to create successful Facebook ads for your real estate business. If you’re in a hurry and just need some tips, scroll down below the graphic for a few of our favorite examples of real estate Facebook ads that get results.
5) Write a compelling ad headline that converts
I know it sounds like a lot but it doesn’t have to be. You don’t have to do everything at once. These 7 steps will break down how you can create powerfully and converting ads in the future. Here is what you will need:
A plan that covers demographics, specific location targets, call-to-action, ad imagery, and pricing strategy.
6) Add your link
The first step to getting people engaged is knowing who your audience is and what they need. Once you know this, you can create a compelling advertisement that appeals to them specifically.
7) Set up conversion tracking with pixels
The first step to setting up conversion tracking with pixels is connecting your ad account and analytics. Connecting your ad account means adding the actual pixel code so it will be able to track conversions while you’re running ads connecting your analytics means you can view traffic and performance reports in your dashboards. Adding pixels not only helps you know what’s working but also helps you troubleshoot when something isn’t working.
