Ecommerce marketing strategies can be tough to figure out. There are so many different ways to reach customers, from email marketing and social media to paid advertising and viral campaigns, it’s almost impossible to know where to start. The good news is that there are many ways to reach customers online and by leveraging the right e-commerce marketing strategies, you can boost sales and grow your business in the process. Below we’ve rounded up eight of our favorite e-commerce marketing strategies that retail entrepreneurs can use to grow their business online while also providing their customers with incredible shopping experiences they’ll come back to again and again.
1) Own your brand
Craft your company’s identity by determining its personality, voice, and tone. Once you have established these fundamentals of your brand, start weaving it through the marketing materials you use to promote yourself. Your brand is often the first interaction potential customers have with your company. This is why it’s essential that branding be a central focus of any marketing effort.
Take a look at what other retailers are doing in their branding efforts by browsing through some of our favorite retailers on Etsy and getting inspiration from them!
2) Optimize your website
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can help bring customers to your site, but if you want to convert them into buyers, you need to offer them the best shopping experience possible. This means optimizing your website for user-friendliness, taking advantage of search advertising platforms like Google AdWords and Bing Ads, adding social media integrations, and more.
3) Keep your site up to date
Now that your store is up and running, you need to keep it fresh by updating the site with new products, promotions, and more. With so many changes going on in the world of commerce, it’s important to stay on top of all trends to keep your site optimized and continually generating traffic. Updating your site also has the added benefit of increasing customer engagement with fresh content they may have missed before.
4) Optimize your email strategy
Email marketing is an essential part of any retailer’s online strategy. It also happens to be one of the most cost-effective ways to reach your customers, nurture relationships and drive sales. You can use your email list to create an immediate audience, establish authority as a thought leader and grow your store’s following on social media platforms.
One technique is to send out regular specials or updates about the latest products you’ve added to the store.
5) Get reviews
Reviews are a great way to bolster your business’s online reputation, with 72% of consumers admitting that their purchase decisions were swayed by a review. One thing you can do to make it easier for potential customers to find your product is by including a prominent ‘reviews’ button in your site’s navigation bar.
This section outlines some of the other ways e-retailers can get reviews.
6) Reward customers for purchasing from you
Offering a buy-one-get-one-free offer is one of the most popular marketing strategies you can adopt to reward customers. Customers feel satisfied with their purchase when they are able to get more bang for their buck and they feel more motivated to shop again in the future. If you have a product that offers six units but can only sell three at this time, offering a buy-one-get-one-free strategy helps promote increased sales as people will be drawn to buy two instead of one.