A lot of the conventional wisdom about how to grow your SaaS business has been passed down through generations of entrepreneurs, marketers, and salespeople, who have tried and tested these strategies before passing them on to you. These strategies have stood the test of time because they work.
Here are 6 tried-and-true SaaS growth strategies that you can try in your business today.
Start talking about your product
If you’re a SaaS business, then you know that growth is essential. But how do you achieve it? By using tried-and-true strategies, of course! In this blog post, we’ll explore some of the most effective methods for growing your SaaS business. So what are they? Well, one of the best things you can do is start talking about your product. That means making sure customers understand its value and persuading them to purchase it by highlighting what makes it different from other solutions out there. You might also consider implementing an influencer marketing strategy, in which case getting bloggers and social media influencers on board could prove fruitful.
Get influencers on board
In order to reach a wider audience, it can be helpful to get influencers on board who can promote your product or service. This can be done by offering them free products or services, or by partnering with them in some way. Whatever the case, make sure that you choose influencers who are a good fit for your brand and who have a large following. For example, if you’re selling financial software for small businesses, ask an author of personal finance books about your company and see if they would like to try out your software.
Launch a freemium plan
A freemium plan is a great way to attract new users and get them hooked on your product. Once they’re using it and seeing the value, they’ll be more likely to upgrade to a paid plan. Plus, offering a free plan can help you generate leads and build buzz around your business. Here are a few things to keep in mind when launching a freemium plan make sure you have an upsell for those who want premium features; think about how much data or storage space you need to offer for the free account; give customers plenty of opportunities to provide feedback; don’t require an email address or credit card number from new customers so that signups are easier.
Have a successful pricing page
Your pricing page is one of the most important pages on your website—it’s where you make your money! So it’s important to get it right. Here are some tips Include a calculator, show them how they’ll benefit from subscribing (through case studies or testimonials), and emphasize the long-term value over any up front costs. Also, offer discounts for paying annually instead of monthly, and don’t include price in large fonts or all caps—these tactics scream high prices! Instead, highlight other features that will interest them such as customer service and quality assurance.
Give more than you get
In order to grow your SaaS business, you need to focus on giving more than you get. This means giving more value to your customers, employees, and partners. By doing this, you create a virtuous circle that will help your business continue to grow. Giving away free advice is one way to do this. For example, many entrepreneurs offer live webinars or Q&A sessions as an educational resource for their audience in exchange for email addresses or social media connections.
Tell people about it!
The best way to grow your SaaS business is by telling people about it. Get the word out there through whatever channels you can: social media, word of mouth, ads, partnerships, etc. The more people who know about your product, the more likely they are to use it and recommend it to others. Let’s say that every day, 100 new people find out about your product but only 10 decide to try it. If that trend continues for a year, 1000 new customers will have been reached! That’s a lot of potential customers for a small company like yours!
Use these helpful strategies
- Keep your pricing in check.
- Make sure you’re targeting the right market.
- Get involved in the community.
- Build a great team of employees.
- Focus on your product. 6. Use social media to your advantage.
- Invest in marketing and advertising.